Marketing Degree
The goal of the Marketing major is to equip you with the necessary skills to successfully manage the marketing functions of an organization. This includes the development of creative, analytical, and leadership abilities.
A variety of subjects will be explored: buyer behavior, sales management, advertising, marketing research, and international marketing. You will learn how to identify customer needs, how to communicate information about products and services to current and potential customers, the best ways to market your products and services, and how to price them. You will also study the growing demands of the international arena, how to take advantage of them, and how to address different cultural issues. Your courses will explore the preparation, implementation, and evaluation of budgets, along with the application of research information to marketing plans.
Master of Business Administration/Marketing (MBA/MKT)
Master of Business Administration program with specialization in Marketing (MBA/MKT) program is designed to meet the needs of a broad but unique population - the working adult manager or supervisor who could benefit from a graduate business education. Because the tools of the marketing science are applicable to the problems of the public sector as well as the private sector, students whose career interests involve not-for-profit enterprise are also encouraged to seek admission. The MBA/MKT program requires a practical background in business, and the successful candidate will have a least three years of relevant experience.
