Marketing is most often considered the ability to sell a product. While this is very true, it is rather limited in scope and breadth, and also a bit outdated. The ability to sell a product, often viewed as more of an art than a science in many cases, is only a small facet of marketing, albeit an important one. Marketing is birthed by creativity, defined by logic in research, and requires an understanding of the targeted customer base. While some of this can be learned through experience and observation, it is most beneficial to both you and your potential employer to have a degree backing up your claims of market understanding. Marketing degrees are among the most versatile and interesting available in schools today.
There are certain aptitudes and skills that help make a degree in marketing more fun to obtain, such as great communication skills and creative thinking, as well as an analytical mind, a high degree of self-motivation, flexibility and decisiveness. If you have a desire to travel, like to work with others, and are interested in the intricacies of human behavior, this field might well suit you. Adaptability is also a bonus, as marketing tactics and audiences are always changing.
There are many avenues to pursue when considering a marketing degree and the career choices can unfold before you at an almost dizzying speed. Some options are:
• Salesperson / Sales Manager
• Human Resources Manager
• Market Researcher
• Management Consultant
• Brand Manager
• Global Management
• Product Manager
• Public Relations Manager
• Advertising Manager
• Media Planner
• Marketing or Technology Management
As you may have surmised on your own, the Internet plays a huge part in marketing these days, with consumers able to make informed, knowledgeable choices about products, and more than ever they are bombarded hourly about one product or another. As a marketer, you will need to acquire the skills and competence to expand markets and deliver persuasive selling messages, in unique ways. Some marketing is done exclusively through the Internet now, and the results can be phenomenal.
Marketing degrees teach many skills, tried and true, alongside newer innovations and the encouragement to develop your own tools and style. You will be empowered with the knowledge of the most recent tactics and strategies in marketing, including project management, sales, advertising, branding, market research, media strategy and communications. This can be achieved just as easily online or in a physical classroom.